Fortune Magazine

Henry Luce founded the magazine ‘Fortune’ in February 1930. He also had a partner who called Briton Hadden. He was not excited about the project, he wanted to use ‘Power’ for the name of the magazine. However, he died on February 27, 1929 because of septicemia. After a while, Luce printed the first and single copies of that magazine and it costed $1, but New York Times was only 5¢. Fortune developed its quality too. An urban legend said to the art director of Fortune T. M. Clelland that ‘the cover of the first issue with the $1 price because nobody had yet decided how much to charge; the magazine was printed before anyone realized it, and when people saw it for sale, they thought that the magazine must really have worthwhile content’ about the  cost of magazine. During the Great Depression, Fortune developed a reputation for its social conscience. For many years Fortune was published as a monthly, but as of January, 1978, it is published twice a month. I’m putting some covers of Fortune from the beginning and until 1945.

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